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Meet the team

James Wright

Director & COO

James is one of the Cheerful Buddha founders and after many years living and working in London, and with a motivation to create products people will love, took to the challenge of bringing Cheerful Buddha to life!. James is now based in North Devon and when not in Cheerful Buddha mode, he can be found either in the garden (trained to be a gardener years ago), running with his dog, immersed in music, or in the sea!



Gabriela Moldoveanu

Marketing Manager

The youngest team member, an everlasting source of energy, enthusiasm and new ideas, Gabriela spends her days bragging & spreading the word about what has been always making her ‘cheerful’ – good nutrition, fitness and creating good karma! With extensive marketing experience in the health & fitness industry, she puts her skills to great use everyday and is always up for taking on new challenging projects - whatever it takes to inspire more people to achieve a healthy mind & body. Full time marketing manager, part-time gym and walking addict, she insists that she couldn't live in a world without coffee, chocolate, or dogs.

Jenny White


If you’ve got a media enquiry, Jenny will help you. A lover of words, CBD and food, she creates our blog posts and helps to spread the word about our products. With many years’ experience in PR and journalism and a chef’s qualification under her belt, she’s happiest writing about food, drink and wellbeing, and loves creating new ways to enjoy CBD. Her favourite Cheerful Buddha product is our chocolate, although she’s partial to our chocolate and hazelnut CBD drops too. When she’s not working, you’ll find her walking her three dogs on the beach or out and about discovering new restaurants.

Peter Kremmer

Branding & Design

Peter is a fan of beautiful design and well created brands with a meaningful story to tell.

He specialises in empowering Cheerful Buddha through original design and turning the company’s unique qualities into a compelling visual story.